- Fresh juice 1L ×2£7.00
- Granola box£5.50
- Delivery£2.99
Delivery management software for direct-to-consumer rounds
A branded consumer app — order, pay and track — with every order auto-routed onto your existing rounds and signed proof of delivery at the door.
- Branded consumer app with in-app payment
- Orders auto-routed onto existing rounds
- Live tracking and geo-stamped ePOD
Trusted by businesses across the globe.















What goes wrong with D2C bolted on top of a route operation.
The same patterns show up in distributors and retailers adding D2C to a route-based fleet — and at least one of them is yours.
Consumer orders live in a different stack
The e-commerce platform takes the order; the route platform delivers it; nothing reconciles end-to-end. Stock, pricing and delivery promise drift between the two systems.
No real ETA for the consumer
“Your order is on its way” is the entire customer comms layer. Without live tracking and accurate ETA the consumer rings customer-service, abandons the slot, and complains.
Routing the consumer order to the right van
Consumer orders arrive overnight, weekend or last-minute. Without auto-routing to the nearest delivery route the planner re-builds the day by hand, every morning.
Failed-delivery costs eat the margin
Consumer not in, wrong address, signature mismatch — the van rolls again, the credit-note follows, the second-attempt cost wipes out the order’s margin.
One platform from consumer order to doorstep POD.
A single delivery management system for direct-to-consumer that doesn’t abandon the route-based delivery model — built for distributors who serve both B2B and consumer accounts on the same fleet, whether they reach for it as a platform or a phone app.

Consumer App (D2C)
A branded mobile app — your own home-delivery and ecommerce ordering app — lets your consumers browse the catalogue, check out, reorder and track delivery. Loyalty and promotional mechanics are built in, on your brand, not a marketplace’s.
- Branded White-label mobile app
- Catalogue Images, descriptions, pricing
- Loyalty Earn / redeem in-app

Order Routing & Source Flagging
Consumer orders drop into the existing delivery pipeline, auto-routed to the nearest route — the dispatch step a courier operation does by hand, done for you on the final mile. They’re flagged Source = D2C so you can report on them, but handled like any other order through pick, load and deliver.
- Auto Nearest route
- Source = D2C Filter / report
- Same pipeline Pick, load, deliver

Live Tracking & ETA
The consumer watches the van move in real time, with the ETA updating to the moment of arrival — order and shipment tracking built in, no separate parcel-tracking page to wire up. It answers “where’s my order?” before they ask, so those calls drop at source.
- Live Van on phone
- Dynamic ETA per stop
- Geo-fenced Arrival confirmation

Customer Notifications
WhatsApp, SMS, email and push fire at every key moment — order confirmed, out for delivery, pre-arrival, POD signed and invoice issued. Every message runs on a brand-controlled template.
- WhatsApp SMS & email
- Per-key-moment Auto trigger
- Per-template Brand-controlled

Online Payment Integration
Consumers pay by card, UPI or digital wallet through Stripe or Razorpay at checkout. Payment reconciles automatically to the order, so it enters the picking pipeline already paid.
- Stripe + Razorpay Payment gateways
- Card / UPI Digital wallet
- Auto Recon to order

Geo-fenced ePOD & Close-out
Every consumer drop captures a signature, doorstep photo, geo-stamp and timestamp. The POD PDF emails automatically and the consumer sees the whole proof, so customer-service queries fall to near zero.
- Geo-fenced Auto visit confirm
- Signed On-glass + photo
- Auto-emailed POD PDF
What changes when D2C runs on your own fleet.
Representative outcomes from live last-mile rollouts.
Live tracking, auto-notifications and geo-fenced ePOD — 200+ drops a day.
Covetrus moved its delivery operation off paper run-sheets and manual data entry onto RouteMagic. Every van runs the driver app; routes are built in the Back-Office Route Planner and tracked live on Route Monitor; geo-fenced arrivals automatically confirm visits; customer notifications fire the moment a delivery is completed; and a full digital audit trail replaces paper dockets — signatures, photos, timestamps and geo-fenced confirmations all searchable from the Back-Office. That is the live-tracking, notification and geo-fenced-ePOD shape a consumer last-mile operation runs on: 87% fewer delivery delays, 200+ deliveries a day with auto-notifications, 25 vans tracked live.
Built for how your sector sells direct.
Sell direct to the consumer without abandoning the route-based delivery model. Find your industry to see how D2C fits.
FMCG
Branded foods, grocery and household lines direct to the consumer.
Explore industryBakery
Daily-fresh subscriptions and consumer drop-off for the morning round.
Explore industryDairy
Doorstep dairy with subscription, electric float, pre-dawn slot.
Explore industryBeverages
Consumer water, juice and craft-beer subscriptions on the same fleet.
Explore industryPharmacy Retail
Consumer pharmacy delivery with batch & expiry intact.
Explore industrySpecialty & Department
Click-and-collect handover and ship-from-store on the same stock view.
Explore industryConvenience
Forecourt / c-store food delivery and rapid same-day local rounds.
Explore industryGifting
Consumer gifting with personalisation and same-week dispatch.
Explore industryWhere a bolt-on D2C stack leaks — and how we keep it on one fleet.
| Capability | E-commerce + route stack | RouteMagic D2C & Last-Mile |
|---|---|---|
| Order pipeline | E-commerce platform separate from routes. | One sale-order queue, Source = D2C flagged. |
| Stock view | Drift between channels, oversell risk. | One stock ledger across B2B and D2C. |
| Routing | Manual assignment to a route. | Auto-routed to nearest active route. |
| Scheduling | Slots tracked in a spreadsheet. | Same-day or scheduled slot, honoured at the drop. |
| Customer ETA | “Your order is on its way” only. | Live map and dynamic ETA on the consumer’s phone. |
| Customer comms | Email at order, silence at delivery. | WhatsApp / SMS / email at every key moment. |
| POD & refund | Paper docket, contested credits. | Geo-fenced signed POD, auto-emailed PDF. |
Plans that scale with you.
Start on the plan that fits today and move up as you grow — same platform, same data.
RouteMagic Lite
£29/ monthly / user
The starter plan — essential capabilities to get a single team up and running.
Get StartedRouteMagic Core
£39/ monthly / user
The complete platform to run your operation end to end — where most teams start.
Get StartedRouteMagic Premium
£59/ monthly / user
Everything in Core, plus advanced analytics, multi-site scale and priority support.
Get StartedWhere D2C delivery hands off.
RouteMagic solutions that share the consumer-facing fleet.
Electronic Proof of Delivery
Signature, photos, geo-fenced confirm and an auto-emailed POD PDF at every door.
Explore solutionFleet Management & GPS
Live vehicle tracking, Route Monitor and geo-fenced visit confirmation across every branch.
Explore solutionRoute Planning & Optimisation
Drag-and-drop planning, GraphHopper optimisation and live Route Monitor.
Explore solutionCRM
Consumer master, contacts, segments and balance ledger — surfaced at the driver tablet.
Explore solutionQuestions you were going to ask anyway.
The ones that come up most often. Book a walkthrough for anything else.
Is RouteMagic courier and delivery management software?
Yes — it covers the full courier-management job: dispatch, route optimisation, live driver tracking, proof of delivery, and SMS / WhatsApp / email customer alerts. The difference is it runs your direct-to-consumer and B2B deliveries on one fleet, not a separate courier system.
What is the best delivery management software for D2C and last-mile?
The right one runs the whole consumer cycle — order, payment, auto-routing, live tracking, notifications and ePOD — on one platform rather than bolting a separate stack onto your routes. RouteMagic is built for distributors and retailers who already run a fleet and want to add direct-to-consumer last-mile delivery without a second system to reconcile.
Is there delivery management software for a small business?
Yes — RouteMagic starts at £29 per user per month, so a small business running a handful of vans gets the same auto-routing, live tracking, notifications and ePOD as a large fleet. You add seats as the round grows; the platform and your data stay the same.
Does it work as ecommerce shipping and delivery software?
Yes — orders placed in the Consumer App, or pushed from your ecommerce checkout, drop straight into the delivery pipeline and auto-route onto your own rounds. Rather than buying carrier labels through a multi-carrier shipping tool, you run the last mile on your own fleet and the customer tracks it end to end.
Does it handle cash on delivery (COD)?
Yes — cash on delivery sits alongside card, UPI and digital-wallet payments. The driver confirms cash collected at the door and it reconciles to the order automatically, the same as a gateway payment. Common across the Gulf.
Can you do same-day and scheduled local delivery?
Yes — delivery scheduling is built in. Consumer orders auto-route onto the nearest active round for same-day local delivery, or onto a chosen delivery slot for home delivery on the day the customer picks. Time windows are honoured at the drop and the customer sees a live ETA on their phone.
Is the Consumer App white-labelled?
Yes — the Consumer App ships as a branded mobile app with your logo, colours and domain. Both an iOS / Android consumer app and a web-based Client Portal variant are supported, with the same back-end order pipeline behind them.
Which online payment gateways are supported?
Stripe and Razorpay are the primary integrations, supporting card, UPI, digital wallet and recurring billing. Payment reconciles automatically to the originating order; refunds and chargebacks handle through the gateway with the audit log retained.
How does the auto-routing logic work?
Consumer orders geocode against the delivery address; the system assigns each order to the nearest active delivery route that has capacity and respects the customer’s time-window preference. Source = D2C tags the order for filter and report; the rest of the picking, loading and delivery pipeline is shared with B2B.
What notifications are supported, and on which channels?
WhatsApp (via WhatsApp Cloud API), SMS, email and push notifications, with brand-controlled templates per trigger moment: order confirmed, out for delivery, pre-arrival ETA, POD signed and invoice issued. Per-customer language and marketing-preference handling supported.
Can consumers see live tracking on their phone?
Yes — the Consumer App shows the live van position, dynamic ETA and stop-by-stop progress as the route runs, so order and shipment tracking sits in the same app the customer already has. Pre-arrival notifications fire when the geo-fence is crossed; arrival confirmation fires when the visit completes. The underlying GPS and vehicle tracking is shared with fleet management.
How does D2C share stock with B2B?
One stock ledger across the whole tenant. D2C orders decrement live as they’re placed; B2B orders see the same view; consumers can’t add a SKU to cart that another order has just claimed. No oversell, no reconciliation across two systems.
Ready to put D2C on the same fleet?
- Walk-through on your own data
- 30 minutes
- We’ll ask about your consumer cycle, channels & payments first
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