D2C & Last-Mile Delivery

Delivery management software for direct-to-consumer rounds

A branded consumer app — order, pay and track — with every order auto-routed onto your existing rounds and signed proof of delivery at the door.

  • Branded consumer app with in-app payment
  • Orders auto-routed onto existing rounds
  • Live tracking and geo-stamped ePOD
A consumer-facing delivery van out on a D2C last-mile route, with live tracking on the customer’s phone.
Our customers

Trusted by businesses across the globe.

The problem

What goes wrong with D2C bolted on top of a route operation.

The same patterns show up in distributors and retailers adding D2C to a route-based fleet — and at least one of them is yours.

An office worker re-keying a printed consumer order between two disconnected systems.

Consumer orders live in a different stack

The e-commerce platform takes the order; the route platform delivers it; nothing reconciles end-to-end. Stock, pricing and delivery promise drift between the two systems.

A consumer waiting at the window watching an empty street, no live ETA on her phone.

No real ETA for the consumer

“Your order is on its way” is the entire customer comms layer. Without live tracking and accurate ETA the consumer rings customer-service, abandons the slot, and complains.

A transport planner slotting a last-minute consumer order into a printed manifest by hand.

Routing the consumer order to the right van

Consumer orders arrive overnight, weekend or last-minute. Without auto-routing to the nearest delivery route the planner re-builds the day by hand, every morning.

A driver posting a “sorry we missed you” card through a letterbox with the parcel undelivered.

Failed-delivery costs eat the margin

Consumer not in, wrong address, signature mismatch — the van rolls again, the credit-note follows, the second-attempt cost wipes out the order’s margin.

How RouteMagic solves it

One platform from consumer order to doorstep POD.

A single delivery management system for direct-to-consumer that doesn’t abandon the route-based delivery model — built for distributors who serve both B2B and consumer accounts on the same fleet, whether they reach for it as a platform or a phone app.

Consumer App scene

Consumer App (D2C)

A branded mobile app — your own home-delivery and ecommerce ordering app — lets your consumers browse the catalogue, check out, reorder and track delivery. Loyalty and promotional mechanics are built in, on your brand, not a marketplace’s.

  • Branded White-label mobile app
  • Catalogue Images, descriptions, pricing
  • Loyalty Earn / redeem in-app
Outcomes

What changes when D2C runs on your own fleet.

Representative outcomes from live last-mile rollouts.

−70% “Where’s my order?” calls
~10 min Pre-arrival heads-up
100% Paid before dispatch
0 Paper at the door
Customer spotlight

Live tracking, auto-notifications and geo-fenced ePOD — 200+ drops a day.

Covetrus moved its delivery operation off paper run-sheets and manual data entry onto RouteMagic. Every van runs the driver app; routes are built in the Back-Office Route Planner and tracked live on Route Monitor; geo-fenced arrivals automatically confirm visits; customer notifications fire the moment a delivery is completed; and a full digital audit trail replaces paper dockets — signatures, photos, timestamps and geo-fenced confirmations all searchable from the Back-Office. That is the live-tracking, notification and geo-fenced-ePOD shape a consumer last-mile operation runs on: 87% fewer delivery delays, 200+ deliveries a day with auto-notifications, 25 vans tracked live.

Veterinary distribution · Ireland

87% Reduction in delivery delays
25 vans Tracked live across 20+ routes
200+ Daily deliveries with auto-notifications
Bolt-on vs. RouteMagic

Where a bolt-on D2C stack leaks — and how we keep it on one fleet.

Capability E-commerce + route stack RouteMagic D2C & Last-Mile
Order pipeline E-commerce platform separate from routes. One sale-order queue, Source = D2C flagged.
Stock view Drift between channels, oversell risk. One stock ledger across B2B and D2C.
Routing Manual assignment to a route. Auto-routed to nearest active route.
Scheduling Slots tracked in a spreadsheet. Same-day or scheduled slot, honoured at the drop.
Customer ETA “Your order is on its way” only. Live map and dynamic ETA on the consumer’s phone.
Customer comms Email at order, silence at delivery. WhatsApp / SMS / email at every key moment.
POD & refund Paper docket, contested credits. Geo-fenced signed POD, auto-emailed PDF.
Plans

Plans that scale with you.

Start on the plan that fits today and move up as you grow — same platform, same data.

RouteMagic Lite

£29/ monthly / user

The starter plan — essential capabilities to get a single team up and running.

Get Started

RouteMagic Premium

£59/ monthly / user

Everything in Core, plus advanced analytics, multi-site scale and priority support.

Get Started
FAQ

Questions you were going to ask anyway.

The ones that come up most often. Book a walkthrough for anything else.

Is RouteMagic courier and delivery management software?

Yes — it covers the full courier-management job: dispatch, route optimisation, live driver tracking, proof of delivery, and SMS / WhatsApp / email customer alerts. The difference is it runs your direct-to-consumer and B2B deliveries on one fleet, not a separate courier system.

What is the best delivery management software for D2C and last-mile?

The right one runs the whole consumer cycle — order, payment, auto-routing, live tracking, notifications and ePOD — on one platform rather than bolting a separate stack onto your routes. RouteMagic is built for distributors and retailers who already run a fleet and want to add direct-to-consumer last-mile delivery without a second system to reconcile.

Is there delivery management software for a small business?

Yes — RouteMagic starts at £29 per user per month, so a small business running a handful of vans gets the same auto-routing, live tracking, notifications and ePOD as a large fleet. You add seats as the round grows; the platform and your data stay the same.

Does it work as ecommerce shipping and delivery software?

Yes — orders placed in the Consumer App, or pushed from your ecommerce checkout, drop straight into the delivery pipeline and auto-route onto your own rounds. Rather than buying carrier labels through a multi-carrier shipping tool, you run the last mile on your own fleet and the customer tracks it end to end.

Does it handle cash on delivery (COD)?

Yes — cash on delivery sits alongside card, UPI and digital-wallet payments. The driver confirms cash collected at the door and it reconciles to the order automatically, the same as a gateway payment. Common across the Gulf.

Can you do same-day and scheduled local delivery?

Yes — delivery scheduling is built in. Consumer orders auto-route onto the nearest active round for same-day local delivery, or onto a chosen delivery slot for home delivery on the day the customer picks. Time windows are honoured at the drop and the customer sees a live ETA on their phone.

Is the Consumer App white-labelled?

Yes — the Consumer App ships as a branded mobile app with your logo, colours and domain. Both an iOS / Android consumer app and a web-based Client Portal variant are supported, with the same back-end order pipeline behind them.

Which online payment gateways are supported?

Stripe and Razorpay are the primary integrations, supporting card, UPI, digital wallet and recurring billing. Payment reconciles automatically to the originating order; refunds and chargebacks handle through the gateway with the audit log retained.

How does the auto-routing logic work?

Consumer orders geocode against the delivery address; the system assigns each order to the nearest active delivery route that has capacity and respects the customer’s time-window preference. Source = D2C tags the order for filter and report; the rest of the picking, loading and delivery pipeline is shared with B2B.

What notifications are supported, and on which channels?

WhatsApp (via WhatsApp Cloud API), SMS, email and push notifications, with brand-controlled templates per trigger moment: order confirmed, out for delivery, pre-arrival ETA, POD signed and invoice issued. Per-customer language and marketing-preference handling supported.

Can consumers see live tracking on their phone?

Yes — the Consumer App shows the live van position, dynamic ETA and stop-by-stop progress as the route runs, so order and shipment tracking sits in the same app the customer already has. Pre-arrival notifications fire when the geo-fence is crossed; arrival confirmation fires when the visit completes. The underlying GPS and vehicle tracking is shared with fleet management.

How does D2C share stock with B2B?

One stock ledger across the whole tenant. D2C orders decrement live as they’re placed; B2B orders see the same view; consumers can’t add a SKU to cart that another order has just claimed. No oversell, no reconciliation across two systems.

See it on your own routes

Ready to put D2C on the same fleet?

  • Walk-through on your own data
  • 30 minutes
  • We’ll ask about your consumer cycle, channels & payments first
Working with RouteMagic

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