Let customers order direct, in a branded app of your own

The Consumer App is a white-labelled mobile app for direct-to-consumer selling, shipped under your own brand and domain and activated as an add-on in Company Settings, the consumer-facing member of the D2C family alongside the web Client Portal. Access is governed by the Customer role, and onboarding runs through the D2C invitation system: from a customer’s ERP record the office sends an email invite to set up the account, or, where configured, customers self-register for the office to review. Either way the customer ends up as a managed record on the same ledger, not an anonymous webshop login.

Customers browse the published catalogue with images, descriptions and pricing, and visibility follows the same rules as the main ERP catalogue: each customer sees the products available to them based on their price list and product-group assignments, with VAT applied as it is everywhere else. There’s no separate product database to maintain; the app sells from the same catalogue your office and routes already use.

The ordering flow is a familiar cart and checkout (add items, choose quantities, submit) with payment taken online through Stripe or Razorpay and typically collected upfront, fitting the pre-pay Consumer Customer record. Successful payments feed straight back into invoicing, so money and order stay joined up. D2C customers also plug into the platform’s own loyalty and promotional mechanics, with points, offers and promotions running on the same engine as the B2B side, so the app can reward repeat custom from day one.

When the customer submits, the order appears in the ERP as a regular sale order with its type marked D2C and is routed to the nearest delivery route. From there it’s indistinguishable from any other order; the type label simply lets managers filter and report on the direct-consumer channel separately, one of several channels (back office, telesales, portal, D2C) feeding the same fulfilment engine.

The order goes through the same picking, loading and delivery stages as every other drop, integrating fully with inventory and invoicing, with proof of delivery captured at the door. Because D2C orders ride the same routes as everything else, nothing about fulfilment is bolted on for the consumer channel.

The app shows live status as the order moves through picking, loading and delivery, with the van on a map and an ETA that updates as the round progresses, the genuine route status the back office sees in Route Monitor, surfaced to the consumer. Every order is kept as a complete history the customer can return to, with one-tap reorder of a previous basket: for the weekly dairy, water or bakery drop, that turns a fresh checkout into a single action and keeps customers coming back through the app.