FMCG distributionsoftware that movesthe range fast
One platform for the whole FMCG business — every order channel, trade promotions, pricing and credit, the warehouse, the van round and the ledger, batch-tracked end to end.
Beverage, food, dairy and ambient FMCG — on the same platform.
Industry challenges
Where FMCG distribution gets hard.
The same five problems show up across every FMCG distributor we talk to.
Cold chain & perishability
Temperature-sensitive stock — dairy, ice cream, juices, frozen — needs continuous temperature monitoring with an auditable record from depot to doorstep, plus expiry windows that can turn into waste overnight.
High SKU velocity & batch risk
Hundreds of SKUs across many batches, each with its own expiry date. Picking the wrong batch wastes stock; losing the trail makes a recall slow, expensive, and risky.
Trade promotions complexity
Buy-X-Get-Y, free goods, customer-group offers, slabs and volume rebates — great for sales, but trade promotion management by hand is painful to administer and prone to disputes at the doorstep.
Mixed channels on the same fleet
Supermarkets pre-order; small shops want van sales; HORECA (hotels, restaurants and caterers) buys on credit; consumers order direct. Most tools force you to silo these — or live in spreadsheets to bridge them.
How RouteMagic helps
Hybrid DSD and Van Sales, promotions and the cold chain — on one platform.
One fleet serves every channel — pre-order, direct store delivery (DSD), van sale and credit on one platform.
Omnichannel order capture
Every channel writes to one customer master and one product catalogue, and standing orders auto-populate the day so the round builds itself.
5+order channels
Autostanding orders
1customer record
Trade promotions, pricing & credit
Buy-X-Get-Y and free goods apply on every order with no rep maths, and the live credit ledger stops blocked accounts at capture, not at the door.
Autotrade promotions
Livecredit ledger
Per-customerpricelists
Batch, FEFO & catch-weight pick
FEFO auto-selects the nearest-expiry batch on every pick and catch-weight lines weigh per unit, with a recall-ready trail from supplier batch to drop.
FEFOauto-selected
Per-unitcatch-weight
Recall-readytraceability
Hybrid DSD + Van Sales round
The driver confirms the pre-ordered drop and sells extras from on-van stock at one stop, while the cold-chain probe logs temperature from the depot leg.
1-vanDSD + Van Sales
VRPoptimised
Depot→doorcold chain
ePOD & doorstep payment
One ePOD pass captures signature, photo, geo-stamp and temperature, then the driver takes cash, cheque, card or a digital payment against the invoice.
100%paperless POD
4payment methods
1-tapreturns capture
Invoice, settle & post to the ledger
Invoices, credit notes and payments post straight to AR and AP as raised, with VAT captured MTD-ready across companies and currencies.
Order→cashautomated
MTDVAT-ready
5accounts packages
Forecasting, dashboards & automation
Dashboards on stock, cash, routes and commission refresh on every transaction, while demand forecasting and end-of-day auto-reconciliation run on their own.
Livedashboards
30-daydemand forecast
Autoreconciliation
Key outcomes
What changes when FMCG runs on one platform.
Representative results across the order-to-cash flow RouteMagic runs.
5+Order channels on one customer masterFEFONearest-expiry batch picked every timeDepot→doorCold-chain temperature trail0Promotions worked out by hand
Customer stories
Barnies Foods cut wastage 30%, grew sales 25%.
Barnies wanted to cut the returns and wastage on their short shelf-life fresh products and bin the duplicate paper invoice books. With RouteMagic’s driver app and demand forecasting, the sales team now records every visit on a handheld, the office sees live inventory across vans and warehouses, and historical sales predict demand per convenience store — so bakery production aligns with what each route will actually sell.
The questions FMCG distributors ask us most often during evaluation.
What is a distributor management system (DMS) in FMCG?
A distributor management system (DMS) is the software an FMCG distributor uses to run order capture, pricing and trade promotions, the warehouse, the van round and the ledger on one platform — so primary sales (into the distributor) and secondary sales (out to the trade) sit in one place. RouteMagic is exactly this: FMCG distribution software built for fast-moving consumer goods distributors. ("DMS" here means distributor management system, not document or dealer management.)
What is the difference between a DMS and FMCG distribution software?
They describe the same thing from two angles. "Distributor management system (DMS)" is the term common in MENA and India for the platform a consumer-goods distributor runs on; "FMCG distribution software" is the plainer description of the same system. RouteMagic covers both — order capture, trade promotions, warehouse, hybrid DSD and van sales, and accounting on one platform.
Does RouteMagic handle cold chain compliance and temperature monitoring?
Yes. Drivers record temperature readings from a paired Bluetooth probe at configurable intervals through the round. Out-of-range readings raise alerts, and an auditable temperature report is generated for inspectors — covering depot, loading, and delivery legs.
How does batch traceability and recall work?
Batch-tracked products require a batch number and expiry on every receipt and pick. The system auto-selects the nearest-expiry batch (FIFO/FEFO) at pick. For a recall, you can query the full traceability chain from a supplier batch through to every customer who received units of it.
Can customers order across phone, WhatsApp, portal and the counter?
Yes. Order Management captures orders from telesales, WhatsApp and SMS, the customer self-service portal, the trade counter and the van — all writing to one customer master and one stock position, so pricing, promotions and credit apply the same way whatever the channel.
Does it replace our accounting system, or sync to it?
Either. RouteMagic has a built-in accounting layer — sales and purchase ledger, nominal ledger, cashbook and bank reconciliation, MTD VAT, multi-company and multi-currency. If you prefer to keep your package, a configurable connector syncs invoices, credit notes, payments and customers to Sage, Xero, QuickBooks Online, Tally and Zoho Books, with field and tax mapping and its own sync log.
Can the software for FMCG distributors handle trade promotions and rebates?
Yes. Trade promotion management is built in: Buy-X-Get-Y, free goods, bundle and combo deals, customer-group eligibility, date ranges and usage caps all recalculate on every order edit, and volume rebate tiers evaluate against the order in real time. Reps never work a promotion out by hand, and there is nothing to dispute at the doorstep.
Does it support DSD, pre-sales and van sales?
Yes — pre-order, pre-sales and van sales run on one platform, and a driver can switch between them per delivery point. The hybrid DSD + Van Sales model is core: the same driver confirms a pre-ordered drop and then sells extras from on-van stock at the same stop. The function-level detail lives on the van sales software, field sales software and wholesale distribution software pages, with secondary-sales and retail-execution reporting feeding the dashboards.
What is HORECA, and does the platform handle the HORECA channel and general trade?
HORECA stands for hotels, restaurants and caterers — the on-trade channel that typically buys on credit. RouteMagic serves HORECA alongside general trade (independent shops) and modern trade (supermarkets) on one customer master, with per-customer credit limits, a live balance ledger, statements of account and channel-agnostic pricing, so every channel is priced, promoted and credit-checked the same way.
See it on your own routes
Ready to move FMCG faster?
Walk-through on your own data
30 minutes
We’ll ask about your batches, promos & cold chain first
