High weight, low margin, dense beats
Whether the load is soft drinks, beer or wine, a typical 3-tonne van delivers 350–800 cases across 18–35 drops in an urban day. Every minute lost to admin or a wrong batch eats the route’s thin margin.
One platform for the whole drinks business — every order channel, promotions and pricing, the warehouse, the dense van round, empties and deposits, and the ledger.
FMCG, bakery, food, gifting and animal-health — on the same platform.















The same problems show up across soft-drinks DSD, beer and wine wholesale and on-trade route operators.
Whether the load is soft drinks, beer or wine, a typical 3-tonne van delivers 350–800 cases across 18–35 drops in an urban day. Every minute lost to admin or a wrong batch eats the route’s thin margin.
Returnable crates, kegs and CO₂ cylinders ride a per-customer deposit ledger. Crate loss runs 2–5% against a <2% loss target. Lose the count, lose the asset base.
Buy-X-Get-Y, multi-buy, scan-back, retro rebate, on-pack promo — every drop, every channel. Calculated by hand they dispute; calculated automatically they sell through.
Independent on-trade and convenience trade still pay in cash. The settle-same-shift target is <0.5% variance — impossible on paper, easy on a connected stock + payment ledger.
Beat optimised, promos automatic, empties counted, cash closed the same shift.

Phone, WhatsApp, Client Portal, counter and the van write to one customer and stock, while standing orders and approved telesales auto-populate the off- and on-trade routes — planners touch only the exceptions.

Buy-X-Get-Y, multi-buy and rebate tiers run on every order with no rep maths at the door, while the live credit ledger checks limit and balance — so blocked accounts stop here, not at the cellar.

Double UoM and a scan on every high-weight line keep the case-and-each count honest, promotion stock loads to the right pricelists, and empties slots are reserved for the crates, kegs and CO₂ coming back.

The VRP engine sequences the dense beat with geo-fenced arrivals auto-confirming each of the 18–35 daily drops, and an in-flight cellar order slots in as the next nearest stop, not a second trip.

Crates, kegs and CO₂ count back to the deposit balance to keep the asset base honest, while drop, on-van sale, proof and payment run in one pass — the hybrid DSD + Van Sales model on one customer record and one van ledger.

Cash closes the same shift with collected-vs-deposited compared and variance flagged against the <0.5% target, while invoices, credit notes, deposits and payments post to AR/AP in the ledger or your package.

Dashboards on stock, cash, routes, promotions and deposits refresh on every transaction, while forecasting sizes the Van Sales load — stopping the heatwave energy stock-out and the match-weekend ale shortfall.
Representative results for multi-drop, promo-heavy beverage distribution on RouteMagic.
Bits ‘N’ Bobs restocks convenience stores across the North West on a dense, cash-heavy van-sales beat — exactly the shape a soft-drinks (CSD) round runs, with reps selling and replenishing on every call. Stock on the vans had been run on trust and paper, with shrinkage in the double figures. RouteMagic put live van stock, Live Route Monitor and clean end-of-day reconciliation in place: shrinkage was eliminated, the team got two to three hours back a day, and the office now holds 100% real-time stock visibility across every territory.
The questions soft-drinks, beer and on-trade-wholesale distributors ask us most often during evaluation.
Beverage distribution software runs the distribution side of a drinks business — order capture, pricing and promotions, the warehouse, the delivery and van-sales beat, returnable-deposit tracking and the ledger — on one platform. RouteMagic is software for beverage distributors of soft drinks, beer and wine, covering both direct store delivery (DSD) and pre-sell rounds. It is also a fit for the broader food and beverage distribution software brief where the same operator carries ambient lines alongside drinks.
Beverage distribution software runs distribution — DSD, van sales, returnable deposits and same-shift cash close. Beverage ERP (or food and beverage ERP) is built around plant production: recipes, batch, MRP and quality on the manufacturing floor. RouteMagic is the distribution layer; it sells, delivers, reconciles and keeps the ledger, and syncs to your accounts or production system rather than replacing the brewhouse or bottling plant.
Yes. The same platform handles soft-drinks DSD, beer and keg distribution and wine distribution on one customer record and one stock position. For beer and on-trade accounts, kegs, casks and CO₂ cylinders are tracked as returnable deposits; for wine, mixed-case and bottle/case unit-of-measure handling keeps the count honest. Operators that also want the deeper van-sales workflow can pair this with van sales software and dense-beat wholesale distribution software.
Promotions are configured in the back office — single or dual product, customer-group eligibility, date ranges, usage caps. They apply automatically on every order edit, including telesales, Van Sales and Client Portal screens, with no manual addition needed at the doorstep or the bar.
Crates, kegs, CO₂ cylinders and dollies are modelled as Deposit Items against each customer’s balance, with optional monthly holding rent to encourage timely return. Drivers count empties on every visit, the balance reconciles automatically, and a back-office report shows the full per-customer and per-route empties picture for proactive recovery.
Yes — the hybrid DSD + Van Sales model is core. Delivery-point toggles control whether Van Sales is enabled per customer, so the same driver can confirm a pre-ordered drop to a multiple and then sell extras from on-van stock to the corner shop at the next stop.
Cash, card and digital payments collected through the day post against each invoice as they happen; at end of shift the driver submits a route cash deposit through the app; the route reconciliation report compares collected-vs-deposited and flags any variance — replacing paper cash sheets and supporting the <0.5% variance target operators target.
Yes. The driver app is offline-first — routes, customers, products, prices and promotions download at the start of the day; every transaction writes locally and queues; a background sync pushes everything back when signal returns, with conflict resolution and no data loss.
Yes. Order management captures orders from telesales, WhatsApp and SMS, the Client Portal, the trade counter and the van — all writing to one customer master and one live beverage inventory position, so pricelists, promotions, rebate tiers and credit apply the same way whatever the channel. The same screens double as beverage sales software for telesales and counter staff, and standing orders auto-generate the recurring off- and on-trade rounds on top.
Either. RouteMagic has a built-in accounting layer — sales and purchase ledger, nominal ledger, cashbook and bank reconciliation, MTD VAT, multi-company and multi-currency. If you prefer to keep your package, a configurable connector syncs invoices, credit notes, deposits, payments and customers to Sage 50, Xero, QuickBooks Online, Tally and Zoho Books, with field and tax mapping and its own sync log for audit.
Yes. AI demand forecasting reads 90+ days of sales history to set per-product and per-customer min/max levels, so the warehouse holds energy drinks for a heatwave and ale for a match weekend instead of running short or over-ordering. Distributors managing several drinks brands across the UK and UAE can run it alongside the wider FMCG distribution toolkit on the same platform.
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