About RouteMagic

Helping businesses dream big, scale faster,
and operate smarter.

For more than two decades we’ve been making sales and distribution simpler with the power of technology.

Smiling warehouse manager in a yellow safety vest standing in a modern distribution facility.
How It All Started

Our Story and Mission

Professional sharing the company's mission of simple, affordable, ready-to-support logistics.

Simple, affordable and built to support your business — so you can focus on what you do best while we look after the rest.

It Started with A Simple Idea

Running a business should be about passion, not endless detail. B2C tech simplified life with a tap — B2B had been left behind.

The Need for Change

Since 2006, RouteMagic has worked to bring the same simplicity, speed and efficiency to wholesalers, distributors and delivery-driven businesses — much like AWS did for tech.

Whatever Your Need, We Can Help

Our platform is built to be easy to adopt and flexible to fit your needs. We can help you go live in 4–6 weeks — no hidden fees, no lengthy setups.

One Solution for Every Industry

From Food & Beverage to FMCG, Construction and Healthcare, RouteMagic helps businesses grow, streamline van sales and boost customer satisfaction — with less time spent on daily tasks.

20+ years of success

Numbers we’re quietly proud of.

We’d rather show the work than talk about it. Here’s the shape of what we’ve been building.

  • 90+ Customers
  • -30% Operational Costs
  • +40% Increase in Efficiency
What we stand for

Four values, applied on every release.

They’re only worth writing down if they actually shape the decisions we make. Here’s how each one shows up in the work.

Delivery driver in vehicle using a mobile device for customer-focused logistics operations.

People first

Customers and team come first. We listen, we prioritise the work that moves their day — not the work that’s easiest for us to ship.

Diverse business team collaborating in a modern office, fostering creative problem-solving.

Innovative thinking

A culture where ideas are allowed to grow. Everyone is encouraged to push the edge, prototype quickly, and prove or kill an idea on its merits.

Professional driver in delivery vehicle taking pride in quality service.

True ownership

When there’s a problem on a live route, we step up. We take pride in our work and stay with it until the customer’s day looks the way it should.

Business professional working on a laptop in a bright office space.

Work-life balance

Work should inspire, not exhaust. A team that has space to recover does the best, most thoughtful work — and stays around to keep doing it.

Meet the team

The people behind the platform.

A small, senior team of operators and engineers — most have run, sold to, or shipped to distributors before. We know the route.

Headshot of Vaibhav Mittal

Vaibhav Mittal

CEO, DataInsights

“Tech geek” with a flair for B2B product management. Private-equity industry veteran.

Headshot of Paul O'Connor

Paul O'Connor

Product Director

Go-to-market specialist. Seasoned route-accounting industry veteran.

Headshot of Garima Singh

Garima Singh

VP of Growth

Result-driven global B2B marketing leader, focused on performance and growth.

Headshot of Adele Sergeant

Adele Sergeant

Head of Sales

Experienced technology sales leader, driving business growth through strategic solutions.

Our customers

Trusted by businesses across the globe.

Our solutions

One platform, configured to your route.

The same product master, customer ledger and route engine — surfaced as a full set of solutions that map to the way distributors actually run their week.

Sales & Delivery

Back Office & Finance

Customer & Sales Intelligence

Take the next step

Ready to see it in action?

  • No sales pitch
  • 30 minutes
  • We’ll ask about your business first
Working with RouteMagic

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