Order Management Software

Order management software that puts every channel on one spine

Order management software is the point where every channel converges. However an order arrives, the same rules price it, promote it and check the credit behind it before the warehouse ever sees it.

  • Every channel, one order record
  • Credit checked the moment the order lands
  • One promotion engine across all channels
A back-office team running multi-channel order intake on RouteMagic, with phone, EDI and portal orders flowing onto a unified order screen.
Our customers

Trusted by businesses across the globe.

The problem

What goes wrong when orders arrive from every direction.

Most distributors are juggling phone, email, WhatsApp, portal and counter orders into systems that were never built to share a backbone. The same patterns show up almost every time.

A back-office worker swamped by scattered paper orders and sticky notes around a monitor while taking a phone order.

No order spine

Phone orders typed straight into the ERP, WhatsApp screenshots in someone’s inbox, EDI feeds dropping into a folder, and the customer portal living in its own silo. Four channels, four ledgers, one funnel nobody can see.

A finance worker thumbing through a teetering pile of printed orders waiting for sign-off with no credit check in sight.

Manual approval queues, no credit gate

Orders accepted first, credit checked later, if anyone remembers. Accounts drift past their limit, dunning happens weeks late, and returns or on-account receipts never quite reconcile to the right invoice.

A worker lifting a curling printed standing-order schedule half-buried on a cluttered corkboard of notes.

Standing orders that quietly miss

The weekly cadence for a top account lives in a rep’s head or a printed sheet. One holiday, one new starter, one forgotten WhatsApp and the customer is short, or stocked twice.

A worker glancing between a laptop webstore and a separate desktop ERP, two printed pricelists side by side on one desk.

B2B and D2C on different stacks

Trade orders go through the ERP, consumer orders through Shopify or a separate portal. Two pricelists, two promo engines, two pictures of the same customer, and the warehouse picks twice.

How RouteMagic solves it

Every channel, one spine, one funnel.

One order-to-cash spine for B2B distributors: capture from every channel, validate credit at capture, then route to fulfil, invoice and collect. Not a CRM with a bolt-on.

Order capture scene

Order capture across every channel

Take every channel onto the same spine: telesales, EDI, portal, app, standing and forward orders. They share one validation, one audit trail and one downstream pipeline.

  • Multi-channel one spine
  • Standing orders recurring
  • Forward orders future-dated
Outcomes

What changes once every channel is on one spine.

Representative numbers from distributors running order-to-cash on RouteMagic.

1 Order record per channel
<1% Lines lost to re-entry
1 hr To close the monthly books
0 Credit breaches slipping through
Customer spotlight

How Bits ’N’ Bobs got real-time visibility on every order.

Order intake at Bits ’N’ Bobs ran on paper run-sheets, spreadsheets and trust, and the trust was costing them 14% in annual shrinkage with no visibility into what was being sold, returned or transferred between vans. With RouteMagic, every transaction, transfer and customer visit now writes to one live ledger. Stock visibility is real-time, cash reconciles by denomination, and two-to-three hours of daily paperwork come back, every day.

Manual vs. RouteMagic

Where a multi-channel order funnel leaks, and how we keep it clean.

Capability Spreadsheet / multi-tool stack RouteMagic OMS
Order intake Phone, EDI, portal and WhatsApp in separate systems. One Sale Order record across every channel.
Lines lost in re-entry 5–8% short, substituted or mispicked. Single record, no re-entry.
Credit control Caught weeks late from stale ageing reports. Validated at capture; auto-hold on breach.
Promotion accuracy 20–30% of promos fire wrong by channel. One engine, every channel on the same rules.
Pick-list readiness Built at 6am from a printed sheet. Ready when the warehouse opens.
Returns → credit note A week to credit the customer. On the customer’s account by next morning.
Plans

Plans that scale with you.

Start on the plan that fits today and move up as you grow. Same platform, same data.

RouteMagic Lite

£29/ monthly / user

The starter plan, with essential capabilities to get a single team up and running.

Get Started

RouteMagic Premium

£59/ monthly / user

Everything in Core, plus advanced analytics, multi-site scale and priority support.

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FAQ

Frequently Asked Questions

The ones that come up most often. Book a walkthrough for anything else.

What is order-to-cash (O2C)?

Order-to-cash is the full lifecycle of an order: capture, credit and stock validation, fulfilment, invoicing, payment collection and reconciliation. RouteMagic runs every step on one record: an order captured by telesales, EDI, portal, app or as a standing order is credit-checked at capture, routed to pick, pack and load, then invoiced against the goods accepted and reconciled the same cycle.

Is there order management software for small business?

Yes. RouteMagic starts at £29 per user per month, so a small distributor running telesales and a handful of routes can put every channel on one spine and be live in weeks. The engine underneath is the same one mid-market and enterprise distributors run on, so you keep the platform, and the data, as you add channels, warehouses, entities and routes.

What is the best order management software for B2B and wholesale?

For B2B distributors the deciding factors are multi-channel capture, credit control at the point of capture, promotion accuracy and a clean order-to-cash flow into accounts, not the marketplace and retail features most order management software leads with. RouteMagic is built for that distribution model; for the dispatch-and-deliver side, see wholesale distribution.

Can a customer-portal order trigger a warehouse pick automatically?

Yes. Once the back office reviews the Client Sale Order and approves it, the Pick Order is generated automatically. Auto-approval per policy is also supported for trusted accounts.

How do EDI feeds work?

EDI feeds are mapped to the same Sale Order pipeline. Once a feed is configured, orders land validated, credit-checked and ready for pick, same as a telesales order, with no separate ledger.

What happens to last-minute amendments after pick?

Line-level amendments are first-class up to the pick step. After pick, substitution and partial-fulfilment flows take over (reason-coded, customer-acknowledged, ledger-true) without a manual rebuild.

Which accounts package do you integrate with?

RouteMagic connects to Xero, QuickBooks, Sage 50, Sage 200, Tally, Zoho Books and Microsoft Dynamics 365, carrying invoices, payments and credit notes. Anything else goes through the REST API.

Can we keep our existing order numbering?

Yes. Keep your sequence and we ingest it. Customer-facing documents carry your numbering, not ours.

Can OMS replace our existing ERP?

For most distributors, RouteMagic is the order-and-fulfilment spine that integrates with your existing ERP or accounts package. We don’t require you to rip and replace.

What order statuses does an order move through?

Create, picked, packed, loaded, delivered, with cancel, hold, return and service branches, and a separate quote track for proposals still being negotiated. Invoicing then runs pre-invoice, ready, invoiced, unless you skip the review and invoice on delivery.

How do you stop a customer-portal order going straight to the warehouse?

Portal and consumer orders land in their own queue, grouped as submitted, approved, rejected or merged. Approve to release, edit to correct first, merge into an order already going out, or reject with a reason the customer reads on their own portal.

How is the price decided when a customer has a group price and their own price?

In a fixed order: the customer's own pricelist, then their group's, then the default. Manual overrides only where you have enabled them. Promotions apply automatically and recalculate on every save, and discounts stay a deliberate act.

Can we handle collections, on-site service jobs and storage billing too?

Yes, on the same spine. Collect an order from a supplier or a sister branch, raise a service order for on-site work with no pick or pack and invoice labour and parts, or charge a customer for the warehouse space you rent them.

How do same-day and walk-in orders work?

Mark an approved order delivered directly, skipping pick and pack, so an urgent hand delivery stops being a paperwork exception someone has to unpick afterwards.

See it on your own funnel

Ready to put every channel on one spine?

  • Walk-through on a funnel shaped like yours
  • 30 minutes
  • We’ll ask about your channels, credit policy & promotions first

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