Field Sales Software

Field sales software that books the order before the rep leaves

Field sales software runs the day for reps who sell without carrying stock: the call plan, the customer’s history and the order itself on one app. The warehouse picks and delivers whatever they book.

  • Beat plans with geo check-in
  • Suggested orders and optimised journeys
  • Quoted price = billed price, every visit
A field sales rep at a grocery shopfront placing an order on the RouteMagic app while the shopkeeper checks her own counter.
Our customers

Trusted by businesses across the globe.

The problem

What goes wrong on a pre-sales operation.

The same patterns show up in almost every field-sales team that still books orders on paper, and at least one of them is yours.

A field sales rep stands empty-handed at a shop counter, flipping a dog-eared paper order book and sticky notes trying to recall the last order.

Reps blind at the door

No live customer record, no ageing flag, no last-visit notes on the phone. The rep walks in cold, leans on memory, and asks the shopkeeper what they bought last time.

A weary rep at a home kitchen table doing late data entry from a thick stack of handwritten paper order books and loose dockets.

Orders trapped on paper

Order books, WhatsApp photos, late-night data entry. By the time the warehouse sees it, the morning load has gone out without it, and the customer waits another day.

A territory manager at a desk puzzles over a paper beat plan on a clipboard covered in handwritten ticks, with no way to tell which outlets were actually visited.

Coverage you cannot prove

Reps say they hit 25 outlets a day; the back office cannot tell which 25. No geo, no timestamp, no plan-vs-actual. Just a beat plan that lives on a clipboard.

A finance clerk hunched over a desk reconciling field-sales commission by hand from a sprawl of printed spreadsheets, credit notes and a calculator.

Commission month from hell

Returns, credit notes, mid-cycle rule changes, all reconciled by hand on a spreadsheet. Three days every month spent re-litigating who sold what, and to whom.

How RouteMagic solves it

One app, the whole pre-sales day.

Sales-force-automation software purpose-built for the rep who books orders, not retrofitted from a delivery tool.

Plan the day scene

Plan the day

Beats, sequences, standing orders and today’s promos load before the rep leaves home. The day is set, not improvised, and the route is cached for no-signal beats.

  • Beat plan per rep
  • Standing orders pre-loaded
  • Credit flag before the door
Outcomes

The numbers customers measure after switching.

Real numbers from live field-sales rollouts.

+20% More outlets per rep, per day
~1 hr To close the commission month
0 Orders lost in a dead zone
<0.5% Pricing errors at the door
Customer spotlight

How Bits ’N’ Bobs put live visibility under every rep.

Bits ’N’ Bobs ran their reps on paper run-sheets and phone calls: no live coverage, no audit trail, no way to tell which 25 outlets had been visited and which had been skipped. With RouteMagic, every visit is geo + time stamped, every order syncs to the warehouse in minutes, and back-office dispatchers monitor the whole beat through the Route Monitor in real time. Two-to-three hours of daily paperwork came back, and stock shrinkage that had been running at 14% was eliminated.

Manual vs. RouteMagic

Where a manual pre-sales day leaks coverage, and how we hold it.

Capability Paper / spreadsheet stack RouteMagic Field Sales
Coverage proof Reps say 25 visits; back office cannot tell which. Geo + time stamped check-in, plan-vs-actual daily.
Order-to-warehouse Paper books, WhatsApp photos, late-night data entry. Forward Orders sync in minutes; pick before the next stop.
Pricing discipline Stale lists, ad-hoc overrides, margin floors crossed. Per-customer pricelists, margin-floor enforced at the door.
Merchandising & surveys Tick-box sheets, no photo proof, no audit trail. Planogram, share-of-shelf and survey captured against every visit.
No-access handling Rep tells the manager later, if at all. Reasoned + flagged; territory manager sees it same day.
Commission disputes 3 days a month to resolve. ~1 hour, returns-aware engine, daily payout.
Plans

Plans that scale with you.

Start on the plan that fits today and move up as you grow. Same platform, same data.

RouteMagic Lite

£29/ monthly / user

The starter plan, with essential capabilities to get a single team up and running.

Get Started

RouteMagic Premium

£59/ monthly / user

Everything in Core, plus advanced analytics, multi-site scale and priority support.

Get Started
FAQ

Frequently Asked Questions

The ones that come up most often. Book a walkthrough for anything else.

Which software do field sales reps use?

Field sales software, a form of sales-force automation, runs the rep’s whole day on one offline-first app: beat plan, customer record, suggested order and shelf audit, with each order syncing to the warehouse before the next stop. RouteMagic does this for reps who book orders without carrying stock.

Pre-selling vs van selling: what’s the difference?

Pre-sales reps book orders without carrying stock, and the warehouse picks and delivers later; van-sales drivers sell and hand over stock from the van there and then. This page covers the pre-sales job. If your reps sell from the van, see van sales software.

What if the rep loses signal mid-visit?

Everything works offline: customer record, surveys, photos, order capture. Records sign locally and sync on reconnect with no conflicts. We’ve validated beats that go hours without coverage.

Can a rep hand off an outlet to a delivery driver mid-day?

Yes. Forward Orders flow into the Wholesale Deliveries pipeline. The rep books, the warehouse picks, the driver delivers, all from the same record.

Can a rep record consignment counts even though they don’t carry stock?

Yes. The rep counts and notes par-level deltas; replenishment runs from van stock when a paired driver visits.

Do field-booked orders reach our accounts system?

RouteMagic connects to Xero, QuickBooks, Sage 50, Sage 200, Tally, Zoho Books and Microsoft Dynamics 365. Anything else goes through the REST API.

How does commission work for field-sales reps with no van?

Same engine as Van Sales, returns-aware. Per SKU, per customer, per beat. Mid-month rule changes supported. Daily commission visible to the rep.

Will reps see the same prices our office quotes?

Yes, because they read the same pricelists. Your existing lists, customer-specific overrides and promotions import in week one, and the rep’s app resolves price the same way the back office does, so the quote at the door is the price on the invoice.

Can reps sign up new customers in the field?

Yes. The rep opens the account where they are standing, with required fields validated, a duplicate check run, the tax number verified and the address geocoded so the territory assigns itself. A first-order credit hold is applied by default, so a new name cannot run up a balance before accounts have seen it.

How do you track a sales pipeline for prospects?

Flag an outlet as a prospect and work it like a deal: pipeline stage, estimated monthly spend, chance of winning and expected close date, with the next-contact date feeding the call-back queue. Managers review the whole pipeline without asking anyone to fill in a spreadsheet.

Can reps show a product catalogue on the app?

Yes. Build catalogues filtered by brand or class, attach slide presentations to pitch from, and hang spec sheets and price lists off them. Scope a catalogue to a customer group so they only see what is meant for them, and the device pulls it on the next sync.

How do you know a rep actually visited?

A radius around each delivery point records arrival and departure on its own, with no tap for a rep to forget. Because that timestamp sits next to the manual check-in, a visit logged from the car park is visible rather than assumed.

How do you measure rep productivity?

Service hours totals the time actually spent serving customers, and service percentage puts that against the working day. Alongside strike rate and coverage, it separates a full day from a busy-looking one.

Do you support telesales as well as field reps?

Yes. Build call schedules against a customer list and the system generates the call queue each night. Reps work the queue, log the outcome and capture the order on the call, and no-answers reschedule on your policy.

See it on your own beats

Ready to put every visit on plan?

  • Walk-through on a beat shaped like yours
  • 30 minutes
  • We’ll ask about your reps, coverage & commission rules first

Thank you

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