Gifting & stationerysoftware that runsyour whole range

Most run a single piece of gifting software — a wholesaler software platform that combines a deep product catalogue, multi-channel order management, warehouse picking, dispatch and accounting in one place. RouteMagic is built for exactly this: card publishers, giftware wholesalers and stationery distributors capture trade-show, rep, portal and D2C orders on one backbone, then run the range, the round and the ledger from the same system instead of stitching several tools together.

For a trade-led wholesale business, the best fit is integrated wholesale distribution software that handles catalogue and range management, customer-specific pricing, stock, dispatch and order-to-cash on one platform — so a deep range stays accurate and orders flow from every channel without re-keying. General accounting or e-commerce tools cover only part of that; RouteMagic is designed end to end for distributors who sell to the trade.

The best billing setup for a distributor is one where invoicing is part of the order-to-cash flow rather than a separate step. RouteMagic posts every invoice, credit note and payment straight to the sales and purchase ledgers with Making Tax Digital (MTD) VAT, multi-company and multi-currency built in — or it syncs to Sage 50, Xero, QuickBooks Online, Tally or Zoho Books. See accounting software for the full ledger.

For wholesalers, the most useful CRM is one tied to the order book, not a standalone contacts list. RouteMagic keeps the customer master, contacts, credit class and limit, visit history and per-customer pricing in the same system the reps order in, so the office sees every account, balance and beat in one view. See CRM software for the detail.

Yes. The catalogue is organised by Brand, Class and Variant, with Product Groups giving you a many-to-many tagging layer (“Christmas 2026”, “Premium Handmade”) and Product Lists curating “New In” or customer-specific selections. Field reps and indie buyers browse the same hierarchy on the mobile app and in the Client Portal, with custom-field filters and Favourites for fast reorder.

On-App Surveys are designed in the back office and assigned to delivery points, customer groups or routes. The rep sees a Surveys tab on the Service Customer screen; question types include single- and multi-choice, numeric, free text, date, photo capture and signature; conditional questions appear or hide based on previous answers; and required surveys can be enforced before the visit can be completed. Photos and responses sync to the ERP and appear in the Survey Report.

Yes. Presentations are image slideshows attached to a catalogue — new-product launches, seasonal collections, brand storytelling, merchandising standards — pushed straight to the rep’s tablet for use during the customer visit. Resources can sit alongside the presentation for backing documents (line sheets, trade-show specs, MSRP cards).

AI demand forecasting reads 90+ days of sales history per product to predict the next 30 days, with min/max recommendations feeding suggested purchase orders and a shortfall report. Standing Orders pre-commit the base reorder cadence so the warehouse doesn’t run out of Christmas designs at the wrong moment, and Product Groups make it trivial to see “everything Christmas” across the catalogue at a glance.

Reps capture opening orders against the buyer’s contracted price list and MOV directly in RouteMagic at the show; telesales agents close the long tail with the same order workflow back in the office; and the Client Portal lets indies place repeat orders themselves between trade shows — all landing in the same sale-order pipeline with a Source flag (TS, TX, CP) for clean reporting.

Yes. Order Management captures opening orders at the show, field-rep and telesales orders, Client Portal orders placed by indies themselves, and D2C web orders — all writing to one customer master and one sale-order pipeline with a Source flag (TS, TX, CP) for clean reporting. Pricing, MOVs, promotions and credit apply the same way whatever the channel, and the same pipeline feeds both the trade van round and the D2C last mile.

Either. RouteMagic has a built-in accounting layer — sales and purchase ledger, nominal ledger, cashbook and bank reconciliation, MTD VAT, multi-company and multi-currency. If you prefer to keep your package, a configurable connector syncs invoices, credit notes, payments and customers to Sage 50, Xero, QuickBooks Online, Tally and Zoho Books, with field and tax mapping and its own sync log for audit.

A configurable accounts-package connector syncs invoices, credit notes, payments and customers to Sage 50, Xero, QuickBooks Online, Tally and Zoho Books, with field and tax mapping and its own sync log for audit.