Gifting & stationery software that runs your whole range

Most run a single piece of gifting software: a wholesaler software platform that combines a deep product catalogue, multi-channel order management, warehouse picking, dispatch and accounting in one place. RouteMagic is built for exactly this: card publishers, giftware wholesalers and stationery distributors capture trade-show, rep, portal and D2C orders on one backbone, then run the range, the round and the ledger from the same system instead of stitching several tools together.

Reps work the stand on a tablet with the full range, the buyer’s own trade prices and their credit position on screen, and the order is written against the real customer record rather than a pad. Orders taken on the stand land in the same pipeline as telesales and the portal, so nobody re-keys a week of Spring Fair afterwards.

Yes. Set the requested despatch date on the order and it sits in the forward book until its window opens, so the Christmas range is committed early and picked in season. The forward book also feeds forecasting, so production and buying see committed demand rather than guessing at it.

Set a par level per stand and the rep or driver counts what has sold on each visit, tops it back up to par, and the customer is invoiced for what actually went through the till rather than for the stand. The stock stays on your books until it sells, and you can see which stands are earning their floor space.

Yes. The catalogue is organised by Brand, Class and Variant, with Product Groups giving you a many-to-many tagging layer (“Christmas 2026”, “Premium Handmade”) and Product Lists curating “New In” or customer-specific selections. Field reps and indie buyers browse the same hierarchy on the mobile app and in the Client Portal, with custom-field filters and Favourites for fast reorder.

On-App Surveys are designed in the back office and assigned to delivery points, customer groups or routes. The rep sees a Surveys tab on the Service Customer screen; question types include single- and multi-choice, numeric, free text, date, photo capture and signature; conditional questions appear or hide based on previous answers; and required surveys can be enforced before the visit can be completed. Photos and responses sync to the ERP and appear in the Survey Report.

Yes. Presentations are image slideshows attached to a catalogue (new-product launches, seasonal collections, brand storytelling, merchandising standards) pushed straight to the rep’s tablet for use during the customer visit. Resources can sit alongside the presentation for backing documents (line sheets, trade-show specs, MSRP cards).

AI demand forecasting reads 90+ days of sales history per product to predict the next 30 days, with min/max recommendations feeding suggested purchase orders and a shortfall report. Standing Orders pre-commit the base reorder cadence so the warehouse doesn’t run out of Christmas designs at the wrong moment, and Product Groups make it trivial to see “everything Christmas” across the catalogue at a glance.

Reps capture opening orders against the buyer’s contracted price list and MOV directly in RouteMagic at the show; telesales agents close the long tail with the same order workflow back in the office; and the Client Portal lets indies place repeat orders themselves between trade shows, all landing in the same sale-order pipeline with a Source flag (TS, TX, CP) for clean reporting.

Yes. Order Management captures opening orders at the show, field-rep and telesales orders, Client Portal orders placed by indies themselves, and D2C web orders, all writing to one customer master and one sale-order pipeline with a Source flag (TS, TX, CP) for clean reporting. Pricing, MOVs, promotions and credit apply the same way whatever the channel, and the same pipeline feeds both the trade van round and the D2C last mile.

Either. RouteMagic has a built-in accounting layer: sales and purchase ledger, nominal ledger, cashbook and bank reconciliation, MTD VAT, multi-company and multi-currency. If you prefer to keep your package, a configurable connector syncs invoices, credit notes, payments and customers to Xero, QuickBooks, Sage 50, Sage 200, Tally, Zoho Books and Microsoft Dynamics 365, with field and tax mapping and its own sync log for audit.

A configurable accounts-package connector syncs invoices, credit notes, payments and customers to Xero, QuickBooks, Sage 50, Sage 200, Tally, Zoho Books and Microsoft Dynamics 365, with field and tax mapping and its own sync log for audit.