Wholesale Distribution Software

Wholesale distribution software that runs order to cash

Wholesale distribution software runs the whole order-to-cash cycle for a B2B distributor: taking the order, picking and loading it, routing the delivery, then invoicing and collecting. One system, so nothing is re-keyed between office, depot and van.

  • Order to invoice on one platform
  • Credit holds enforced before the van leaves
  • Same-day invoicing, faster cash in
A wholesale warehouse picking, packing and loading pre-ordered goods onto a delivery van, driver ready to run a DSD route.
Our customers

Trusted by businesses across the globe.

The problem

What goes wrong on a wholesale-distribution operation.

The same patterns show up in almost every distributor running on spreadsheets, a generic ERP and a paper POD book, and at least one of them is yours.

A back-office worker buried in scattered paper order books, loose slips and sticky notes, with no single source of truth.

Orders with no spine

Telesales calls, standing orders, rep orders and portal orders all land in different inboxes. The warehouse picks from whichever copy it sees first; the invoice goes out against whichever copy finance finds last.

A driver at a shop doorstep flipping through a paper docket book and a printed account statement, unsure if the account is over its credit limit.

Credit-limit gaps at the doorstep

The driver learns an account is over its limit when the customer refuses to sign. Finance learns when the cheque bounces a fortnight later. Aging reports lag, so dunning starts weeks too late.

A back-office worker spreading a fan of marked-up paper delivery dockets across a desk, trying to reconcile shorts and refusals after invoices already went out.

Delivery exceptions invisible until the office hears about them

Shorts, refusals and substitutions get scribbled on the POD copy. By the time the office reconciles, the invoice has gone out wrong, or not at all, because nobody’s sure what was delivered.

A finance worker transcribing a tall stack of returned paper POD paperwork into a manual invoice spreadsheet at end of day.

Manual invoicing dragging DSO

POD paperwork waits for the driver to return to the depot. Amendments and returns delay the invoice run. Customers only pay the bills they receive, and 3–7 days slip onto DSO every cycle.

How RouteMagic solves it

One platform, the whole order-to-cash cycle.

Purpose-built for B2B distributors with a book of pre-orders and a fleet of DSD vans.

Order Capture scene

Multi-Channel Order Capture

Phoned, standing, quoted or portal: every order lands in one pipeline. Intake stays clean because each order is validated the same way every time.

  • 1 pipeline telesales, standing, quotes
  • Live stock & price
  • Zero ERP re-keying
Outcomes

The numbers distributors measure after switching.

Real numbers from live wholesale-distribution rollouts.

Same day Delivery to invoice
−50% Warehouse pick time
<1% Lines short or mispicked
~1 hr To close the month
Customer spotlight

How Barnies Foods cut wastage 30% and grew sales 25%.

Barnies wholesales short shelf-life bakery (bread, sandwiches, rolls and savouries) to corner shops and forecourts across East Anglia on a fleet of 10 vans, where guesswork is expensive. Manual schedules and duplicate-book dockets meant stock was over- or under-supplied call by call. Now the driver app captures every visit live, historical sales forecast per-store demand, and mobile invoicing ends the office re-keying.

Manual vs. RouteMagic

Where a manual distribution operation leaks, and how we close the gaps.

Capability Manual / spreadsheet stack RouteMagic Wholesale Distribution
Order capture Phone, email, portal, all rekeyed into the ERP. One pipeline, live stock & credit at order entry.
Pick accuracy 5–8% of lines short, substituted or mispicked. Scan-verified, FIFO/FEFO enforced, variances caught at the gate.
Credit exposure Stale aging reports; dunning happens weeks too late. Live per-account balance; credit holds at order, load or delivery.
Order-to-invoice cycle 3–7 days between delivery and invoice out. Same-day invoicing on Pre-Invoice clearance.
Returns audit trail Scribbled on the POD copy; reconciled days later. Reason + photo + ledger, every time.
Accounts reconciliation CSV exports, re-keyed at month-end. Posts straight to Sage, Xero, QuickBooks, Zoho, Tally or Dynamics.
Plans

Plans that scale with you.

Start on the plan that fits today and move up as you grow. Same platform, same data.

RouteMagic Lite

£29/ monthly / user

The starter plan, with essential capabilities to get a single team up and running.

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RouteMagic Premium

£59/ monthly / user

Everything in Core, plus advanced analytics, multi-site scale and priority support.

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FAQ

Frequently Asked Questions

The ones we get asked most from wholesale distributors. Book a walkthrough for anything else.

What software do wholesalers use?

Wholesale distribution software runs the order-to-cash cycle for B2B distributors: order capture, warehouse pick-pack-load, route-optimised delivery, invoicing and credit control on one platform. RouteMagic does all of it in one system, so orders aren’t re-keyed between a generic ERP, a spreadsheet and a paper POD book.

Is there a wholesale distribution software for a small business?

Yes. Start with one team and a few vans, then add warehouses, routes, entities and users on the same platform and data. RouteMagic was built for the complexity mid-market and enterprise distributors deal with, so nothing has to be replaced as you scale, but that capability is configuration rather than a long implementation, which is what makes it practical at the smaller end too.

Can you handle standing orders and telesales in the same pipeline?

Yes. Standing Sale Orders auto-generate on the schedule you set; telesales agents take calls against a call cycle and build orders live. Portal orders, rep orders and quotes land in the same pipeline and go through the same warehouse pick / pack / load steps.

What happens when a delivery is short, refused or substituted?

All first-class flows. The driver records the reason, captures a photo if needed, and the order splits or amends cleanly. The invoice reflects what was actually delivered; the rest becomes a back-order, a return, or a cancellation. Your rules decide.

Do you handle batches, expiry and FIFO / FEFO?

Batch Management tracks batch numbers and expiry from receipt through delivery. Picking can enforce FIFO or FEFO; expiry is validated on receipt, pack and deliver. Cold-chain temperature can be captured at POD.

How does the Pre-Invoice step work?

After POD confirms the delivered quantities, the order moves to Pre-Invoice. Finance can review exceptions (amendments, substitutions, short deliveries) or let clean orders auto-advance to Invoiced. Skip the step entirely with one setting if you prefer same-second invoicing.

How do credit limits and credit holds work?

Every customer has a Credit Class, a credit limit and a live Customer Balance. Orders over the limit can block at entry, at load, or at delivery, depending on how strict you want to be. Dunning messages fire automatically against aging buckets.

Which accounting packages do you integrate with?

RouteMagic connects to Xero, QuickBooks, Sage 50, Sage 200, Tally, Zoho Books and Microsoft Dynamics 365. Stripe and Razorpay handle card, UPI and recurring payments, and anything else goes through the REST API. Invoices meet UK Making Tax Digital and UAE FTA e-invoicing requirements.

What statuses does an order move through?

Create, picked, packed, loaded, delivered, with cancel, hold, return and service branches and a separate track for quotes. Then pre-invoice, ready, invoiced, unless you would rather invoice the moment the POD lands.

Do you handle purchase orders and supplier invoices?

Yes. Raise the order with agreed prices and an ETA per line, get it approved and email it to the supplier. Receive against it with batch and expiry captured, then match the purchase invoice to what actually arrived and keep supplier terms, payments and credit notes on the same ledger.

Do we have to pack orders line by line, or can we pack by pallet?

Either. Pack into cages, pallets or totes in the warehouse and the driver confirms one row per package by scanning it, skipping the line-by-line screen entirely. Pack loose and the driver confirms each line instead. The order tells the app which way to run.

What happens to a customer-portal order before the warehouse sees it?

It waits in a review queue as submitted, approved, rejected or merged, and approval runs the same credit, pricing and minimum-order checks a telesales order gets.

See it on your own book of business

Ready to close the loop from order to cash?

  • Walk-through shaped like your distribution operation
  • 30 minutes
  • We’ll ask about your routes, credit cycle & accounts package first

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