- Soft White 800g ×24£18.00
- Rolls 6pk ×12£14.40
Wholesale distribution software that runs order to cash
Wholesale distribution software runs the whole order-to-cash cycle for a B2B distributor: taking the order, picking and loading it, routing the delivery, then invoicing and collecting. One system, so nothing is re-keyed between office, depot and van.
- Order to invoice on one platform
- Credit holds enforced before the van leaves
- Same-day invoicing, faster cash in
Trusted by businesses across the globe.















What goes wrong on a wholesale-distribution operation.
The same patterns show up in almost every distributor running on spreadsheets, a generic ERP and a paper POD book, and at least one of them is yours.
Orders with no spine
Phone orders typed straight into the ERP, WhatsApp screenshots in someone’s inbox, EDI feeds dropping into a folder, standing orders living in a rep’s head, and the portal in its own silo. The warehouse picks from whichever copy it sees first; the invoice goes out against whichever copy finance finds last.
Credit-limit gaps at the doorstep
The driver learns an account is over its limit when the customer refuses to sign. Finance learns when the cheque bounces a fortnight later. Aging reports lag, so dunning starts weeks too late.
Delivery exceptions invisible until the office hears about them
Shorts, refusals and substitutions get scribbled on the POD copy. By the time the office reconciles, the invoice has gone out wrong, or not at all, because nobody’s sure what was delivered.
Manual invoicing dragging DSO
POD paperwork waits for the driver to return to the depot. Amendments and returns delay the invoice run. Customers only pay the bills they receive, and 3–7 days slip onto DSO every cycle.
One platform, the whole order-to-cash cycle.
Purpose-built for B2B distributors with a book of pre-orders and a fleet of DSD vans.

Multi-Channel Order Capture
Phoned, EDI, standing, quoted or portal: every order lands in one pipeline. Intake stays clean because each order is validated the same way every time.
- 1 pipeline telesales, EDI, standing, portal
- Live stock & price
- Zero ERP re-keying

Warehouse Pick, Pack & Load
Picking is route-based, packing is batch-aware and loading is scan-verified. The right stock goes on the right van, every round.
- −50% pick time
- 0 gate disputes
- FIFO / FEFO enforced on scan

Route Planning & Dispatch
Drop sequences, time windows and driver manifests are all set before the wheels turn. The round leaves on time, with no morning scramble.
- Optimised stop sequence
- Time-window honoured at drop
- Live route monitor

Direct Store Delivery & ePOD
Pre-planned drops can be amended on the spot for shorts, substitutions or refusals. Each one is proven with signature, photo and geo-stamp.
- 100% geo-stamped POD
- 1 visit amend, sign, print
- Offline-first patchy-signal proof

Invoicing & Credit Control
Clean orders clear a pre-invoice review and bill the same day. Credit holds stay tight at order, load or door, so month-end brings no surprises.
- Same day delivery → invoice
- Auto pre-invoice review queue
- Live aging & exposure

Returns, Credit Notes & Insight
Returns route to good, damaged or quarantine and credit notes close cleanly. Every route, customer and SKU then reports for itself on live dashboards.
- 100% reason + photo
- Live sales dashboards
- 1 hr month-close
The numbers distributors measure after switching.
Real numbers from live wholesale-distribution rollouts.
How Barnies Foods cut wastage 30% and grew sales 25%.
Barnies wholesales short shelf-life bakery (bread, sandwiches, rolls and savouries) to corner shops and forecourts across East Anglia on a fleet of 10 vans, where guesswork is expensive. Manual schedules and duplicate-book dockets meant stock was over- or under-supplied call by call. Now the driver app captures every visit live, historical sales forecast per-store demand, and mobile invoicing ends the office re-keying.
Built for how your sector distributes.
Mixed SKUs, larger drops, signed proof-of-delivery, longer credit cycles: every category runs them differently. Find yours to see the fit.
FMCG
Branded foods, household lines and impulse SKUs through wholesalers and distributors.
Explore industryBakery
Pre-dawn dispatch, short shelf-life and tray returns reconciled on the same round.
Explore industryDairy
Cold-chain logged at every drop, deposit ledger for crates and returnable packaging.
Explore industryBeverages
Soft drinks, juices, water and alcohol with empty-crate pickup and deposit ledger.
Explore industryHoReCa Supply
Restaurants, hotels and catering buyers on standing-order cycles with tight delivery windows.
Explore industryPharmaceutical
Regulated SKUs with full batch traceability, audit trail and temperature evidence.
Explore industryAutomotive
Parts and consumables with VIN / part lookup and trade-counter pricing tiers.
Explore industry3PL & Logistics
Multi-client tenants on one platform with separate ledgers and branded ePOD per client.
Explore industryWhere a manual distribution operation leaks, and how we close the gaps.
| Capability | Manual / spreadsheet stack | RouteMagic Wholesale Distribution |
|---|---|---|
| Order capture | Phone, email, portal, all rekeyed into the ERP. | One pipeline, live stock & credit at order entry. |
| Pick accuracy | 5–8% of lines short, substituted or mispicked. | Scan-verified, FIFO/FEFO enforced, variances caught at the gate. |
| Credit exposure | Stale aging reports; dunning happens weeks too late. | Live per-account balance; credit holds at order, load or delivery. |
| Order-to-invoice cycle | 3–7 days between delivery and invoice out. | Same-day invoicing on Pre-Invoice clearance. |
| Returns audit trail | Scribbled on the POD copy; reconciled days later. | Reason + photo + ledger, every time. |
| Accounts reconciliation | CSV exports, re-keyed at month-end. | Posts straight to Sage, Xero, QuickBooks, Zoho, Tally or Dynamics. |
Plans that scale with you.
Start on the plan that fits today and move up as you grow. Same platform, same data.
RouteMagic Lite
£29/ monthly / user
The starter plan, with essential capabilities to get a single team up and running.
Get StartedRouteMagic Core
£39/ monthly / user
The complete platform to run your operation end to end. Where most teams start.
Get StartedRouteMagic Premium
£59/ monthly / user
Everything in Core, plus advanced analytics, multi-site scale and priority support.
Get StartedWhere wholesale distribution hands off.
RouteMagic solutions that run alongside, or pick up where the distribution day ends.
Warehouse App
The depot side of the operation: receive, putaway, pick to route, audit and reconcile the loads your drivers depend on.
Explore solutionePOD
Signed delivery proof, doorstep photos and on-the-spot invoices for every drop on the round.
Explore solutionCustomer Portal
Let trade customers place their own orders against their own pricelist, straight into the same pipeline.
Explore solutionVan Sales
Route accounting and direct store delivery: sell, invoice and collect cash at the door, reconciled at EOD.
Explore solutionFrequently Asked Questions
The ones we get asked most from wholesale distributors. Book a walkthrough for anything else.
What software do wholesalers use?
Wholesale distribution software runs the order-to-cash cycle for B2B distributors: order capture, warehouse pick-pack-load, route-optimised delivery, invoicing and credit control on one platform. RouteMagic does all of it in one system, so orders aren’t re-keyed between a generic ERP, a spreadsheet and a paper POD book.
What is order-to-cash (O2C)?
Order-to-cash is the full lifecycle of an order: capture, credit and stock validation, fulfilment, invoicing, payment collection and reconciliation. RouteMagic runs every step on one record, so an order captured by telesales, EDI, portal, app or as a standing order is credit-checked at capture, routed to pick, pack and load, then invoiced against the goods actually accepted and reconciled the same cycle.
How do EDI feeds work?
EDI feeds are mapped to the same Sale Order pipeline as every other channel. Once a feed is configured, orders land validated, credit-checked and ready for pick, exactly like a telesales order, with no separate ledger to reconcile afterwards.
Does RouteMagic replace our existing ERP or accounts package?
For most distributors it does not need to. RouteMagic is the order-and-fulfilment spine and integrates with the accounts package you already run, so there is no rip-and-replace. Where a distributor does want one system, the back office carries the ledger too.
Can we keep our existing order numbering?
Yes. Keep your sequence and we ingest it, so customer-facing documents carry your numbering rather than ours.
How is the price decided when a customer has a group price and their own price?
In a fixed order the customer’s own pricelist wins, then their group’s, then the default. Manual overrides apply only where you have enabled them. Promotions apply automatically and recalculate on every save, so a discount stays a deliberate act rather than an accident.
Can we handle collections, on-site service jobs and storage billing too?
Yes, on the same spine. Collect an order from a supplier or a sister branch, raise a service order for on-site work with no pick or pack and invoice labour and parts, or charge a customer for the warehouse space you rent them.
Is there a wholesale distribution software for a small business?
Yes. Start with one team and a few vans, then add warehouses, routes, entities and users on the same platform and data. RouteMagic was built for the complexity mid-market and enterprise distributors deal with, so nothing has to be replaced as you scale, but that capability is configuration rather than a long implementation, which is what makes it practical at the smaller end too.
Can you handle standing orders and telesales in the same pipeline?
Yes. Standing Sale Orders auto-generate on the schedule you set; telesales agents take calls against a call cycle and build orders live. Portal orders, rep orders and quotes land in the same pipeline and go through the same warehouse pick / pack / load steps.
What happens when a delivery is short, refused or substituted?
All first-class flows. Line-level amendments are straightforward right up to the pick step; after pick, substitution and partial-fulfilment take over, reason-coded and ledger-true, without a manual rebuild. At the door the driver records the reason, captures a photo if needed, and the order splits or amends cleanly. The invoice reflects what was actually delivered; the rest becomes a back-order, a return, or a cancellation. Your rules decide.
What is AI demand forecasting?
AI demand forecasting uses a machine-learning model to predict how much of each product you’ll sell, instead of relying on a buyer’s judgement and last week’s figures. RouteMagic trains a neural model on your own sales ledger and forecasts 30 days out at SKU, customer and route grain, then feeds that forecast straight into replenishment and order generation, so buying matches selling.
How much history does the forecaster need?
A meaningful fit starts at 90+ days of transactional history. Three to six months is the sweet spot for catching weekly and monthly seasonality. New SKUs and new customers cold-start from category and route priors until they have their own signal.
How accurate is the forecast, and how do you know?
Every run reports its error against a slice of your own history the model was not allowed to see, next to a plain moving-average baseline. If the neural model is not beating the simple one on your data, you can see it rather than assume it.
What can we automate beyond forecasting?
Four alerts ship built in, covering vehicle weight, volume and inspection defects and accepted samples. Everything else you build: pick the record, choose whether it fires on an event, a schedule or a button, filter which records qualify, and send an email or a WhatsApp message or apply a bulk update.
Can we turn the AI features off?
Yes. They are off by default for every role until an administrator enables them, so you decide what runs and who can reach it.
How do we know what is actually available to sell?
On hand is what is physically there, committed is what is already reserved against an approved order that has not left, and available to promise is the difference. That last number is the one a rep or telesales agent should quote. Van stock is counted separately, because it is separate.
Can we track returnable crates, trays and kegs?
Yes, against a deposit balance per customer, counted out on delivery and back on collection, so the float reconciles rather than quietly leaking. A monthly holding charge can be billed per unit held where your customer agreement allows it.
Do you handle batches, expiry and FIFO / FEFO?
Batch Management tracks batch numbers and expiry from receipt through delivery. Picking can enforce FIFO or FEFO; expiry is validated on receipt, pack and deliver. Cold-chain temperature can be captured at POD.
How does the Pre-Invoice step work?
After POD confirms the delivered quantities, the order moves to Pre-Invoice. Finance can review exceptions (amendments, substitutions, short deliveries) or let clean orders auto-advance to Invoiced. Skip the step entirely with one setting if you prefer same-second invoicing.
How do credit limits and credit holds work?
Every customer has a Credit Class, a credit limit and a live Customer Balance. Orders over the limit can block at entry, at load, or at delivery, depending on how strict you want to be. Dunning messages fire automatically against aging buckets.
Which accounting packages do you integrate with?
RouteMagic connects to Xero, QuickBooks, Sage 50, Sage 200, Tally, Zoho Books and Microsoft Dynamics 365. Stripe and Razorpay handle card, UPI and recurring payments, and anything else goes through the REST API. Invoices meet UK Making Tax Digital and UAE FTA e-invoicing requirements.
What statuses does an order move through?
Create, picked, packed, loaded, delivered, with cancel, hold, return and service branches and a separate track for quotes. Then pre-invoice, ready, invoiced, unless you would rather invoice the moment the POD lands. An urgent hand delivery or a walk-in can be marked delivered directly, skipping pick and pack, so it stops being a paperwork exception someone unpicks later.
Do you handle purchase orders and supplier invoices?
Yes. Raise the order with agreed prices and an ETA per line, get it approved and email it to the supplier. Receive against it with batch and expiry captured, then match the purchase invoice to what actually arrived and keep supplier terms, payments and credit notes on the same ledger.
Do we have to pack orders line by line, or can we pack by pallet?
Either. Pack into cages, pallets or totes in the warehouse and the driver confirms one row per package by scanning it, skipping the line-by-line screen entirely. Pack loose and the driver confirms each line instead. The order tells the app which way to run.
What happens to a customer-portal order before the warehouse sees it?
It waits in a review queue as submitted, approved, rejected or merged, and approval runs the same credit, pricing and minimum-order checks a telesales order gets.
Ready to close the loop from order to cash?
- Walk-through shaped like your distribution operation
- 30 minutes
- We’ll ask about your routes, credit cycle & accounts package first
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