What gets audited
- Range: which listed lines the store stocks.
- Availability: which of those are on the shelf at the time of the visit.
- Placement and facings, against the planogram.
- Shelf prices and promotions.
- Displays, point-of-sale materials and equipment condition.
How often
Frequency follows the value of the store and how quickly things change on the shelf. Key stores may be checked on every rep visit. Smaller outlets may be audited less often, or sampled. Keep the audit short enough that reps complete it every time, and always record a photo of the bay.
