Field Sales The Customers Who Leave Without Telling You
Distribution customers rarely announce they are leaving. The signals that reveal declining customer accounts months early, and the playbook when one flags.
Published work
8 articles on the RouteMagic blog.
Field Sales 
Wholesale Orders by Phone, WhatsApp and Email: The Real Cost
Phone, WhatsApp, email, reps and portals: what multi-channel order taking really costs a distributor, and how one order pipeline removes the penalty.
Wholesale Delivered Monday, Paid in Six Weeks: How Queries Inflate DSO
To reduce DSO, fix invoices before chasing payments: how queries and credit notes quietly add weeks to the distribution cash cycle, and what works.
Logistics Shorts, Refusals, Redeliveries: What One Exception Costs
Delivery exceptions look small until you price one end to end. What shorts, refusals and redeliveries really cost, and the two levers that shrink the bill.
Wholesale Delivering Over the Credit Limit: Where Credit Control Breaks
Credit control for distributors breaks between office and doorstep: why over-limit accounts still get deliveries, and the enforcement ladder that fixes it.
Wholesale Planning Distribution Around Ramadan
Why last year's figures mislead: Ramadan moves about 11 days each year and reshapes demand. A Ramadan demand planning method for distributors.
Van Sales Van Sales, Pre-Sales or Standing Orders: Which Model for Which Customer?
Van sales, pre-sales and standing orders are three ways to create and serve orders within a DSD operation. A practical framework to choose per customer.
Logistics How to Work Out Your True Cost Per Drop
How to calculate your true cost per drop, the hidden costs the fuel-plus-wages number misses, and a worked example to run your own figures through.