Pre-orders in, perfect deliveries out, cash the same day
Run orders, stock, delivery and invoicing on one platform — built for UK and Irish wholesalers supplying independents, symbol groups and foodservice.
- Telesales, standing orders and portal — one order pipeline
- Live stock and credit checks before anything leaves the depot
- Same-day invoicing, with proof of delivery on every drop
80+ distributors run their daily operation on RouteMagic
Every order — phone, app or B2B portal, in one place
Take orders by phone, app or B2B portal — all into one system, built for UK and Irish wholesalers and distributors.
- Telesales call lists, standing orders, quotations and a B2B portal in one queue
- Live stock and credit checked at order entry, before anything is promised
- Orders flow straight to picking and delivery — no re-keying
80+ distributors run their daily operation on RouteMagic
Pick, pack and load right, no wrong box on the van
Scan-verified picking with expiry-first (FEFO) batches and blind stock counts — built for UK and Irish wholesalers and distributors.
- FEFO enforced on scan, with batch and expiry captured automatically
- Scan-verified pick, pack and load, so the right stock leaves the depot
- Blind stock takes across every warehouse and van, variance posted clean
80+ distributors run their daily operation on RouteMagic
Invoicing software that bills the moment you deliver
Every delivered order becomes a VAT invoice automatically — no re-keying, no cash stuck for days. Built for UK and Irish wholesalers and distributors.
- Clean orders auto-advance to invoiced the same day, not days later
- VAT invoices raised straight from the delivered order
- Exceptions flagged for review, not left to leak revenue
80+ distributors run their daily operation on RouteMagic
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Five disconnected tools, one leaking operation
- Orders ship over the credit limit Bad debt discovered only at month-end
- Deliveries get disputed Lost claims with no proof to defend them
- Invoices lag the van by days 3–7 days of earned cash stuck in limbo
- Stock counts never agree Over-promising, stock-outs and dead stock at once
Orders arrive five different ways and land nowhere
- Reps, phone, email and WhatsApp orders live in separate books Double entry, missed orders and no single view of the day
- Standing orders get keyed by hand each cycle Regular customers dropped when someone forgets
- Orders taken with no stock check Promises you can’t fill and shorts discovered at the van
- Orders taken over the credit limit Bad debt found only after the goods have gone
The warehouse and the van never quite agree
- Pickers work off paper lists Wrong items loaded, disputes at the door and returns to process
- Batches and expiry tracked by memory Short-dated stock shipped ahead of fresh, or missed entirely
- Counts done with quantities on show Numbers copied, not counted — variance hidden, not found
- Crates and trays never come back You buy the same returnable containers twice a year
The van’s back, the invoice isn’t
- Invoices are keyed from delivery notes by hand 3–7 days of earned cash stuck in limbo
- Shorts and substitutions never reach billing You invoice what was ordered, not what was delivered — and lose the rest
- Prices and promotions re-entered at billing Errors, credits and disputes that delay payment further
- Exceptions hold up the whole run Clean orders wait behind the messy ones
Order to cash, on one system
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Capture every order
Telesales with call lists, recurring standing orders, quotations, a B2B portal and rep orders — one pipeline.
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Check stock & credit at entry
No over-limit order leaves the depot; live stock and credit checks at order entry.
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Pick against the round
FIFO/FEFO enforced on scan, batch and expiry auto-captured, scan-verified loading with sign-off.
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Prove the drop
ePOD with door-side amendments — shorts, substitutions, refusals — plus signature, photos and geo-stamp.
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Invoice the same day
Clean orders auto-advance to invoiced; exceptions are flagged for review, not held up.
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Control credit & returns
Credit holds at order, load or delivery; returns auto-routed with credit notes generated at POD.
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Run it as your distribution ERP
One wholesale management system covering orders, stock, delivery and billing — the distributor management layer your accounts package never had, without replacing it.
One pipeline, every order captured
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Take orders by phone
Telesales with call schedules, customer context and recent-order history on one screen for the agent.
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Automate standing orders
Recurring sale orders generate on each customer’s delivery days, so regular orders are never missed.
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Open a B2B ordering portal
Customers place their own orders through the customer order portal, a D2C app or a guided WhatsApp ordering system, into the same queue as everything else. As an online ordering system for wholesale accounts it shows each customer their own pricelist and balance — not a public shop front.
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Capture rep and app orders
Reps take orders in the field from an in-built catalogue, and can add a new customer straight into the next round.
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Check stock and credit at entry
Live stock and a credit check run at order entry, so nothing over-limit or out-of-stock is promised.
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Flow to fulfilment
Confirmed orders auto-advance to picking, loading and delivery, with a proforma raised at placement.
Stock right, warehouse to van
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Pick against the plan
Detailed pick lists aligned to the day’s round, including bulk picking waves across several confirmed orders.
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Enforce FEFO on scan
FIFO/FEFO applied at scan, with batch and expiry auto-captured from receipt through to delivery for full traceability.
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Pack and load scan-verified
Picked goods organised into packages and loaded onto vans against the run, verified by scan with recurring templates for repeat patterns.
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Put away by bin
Bin-level storage with shelf-life-aware put-away and largest-free-space allocation, tracked through bin transactions.
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Track crates, trays and kegs
Returnable containers are issued and reclaimed against each customer, so you know what is out, with whom and for how long.
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Count blind
Warehouse and van stock takes with expected quantities hidden, so counts are honest and variance is posted, not guessed.
Order to cash, one flow
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Bill from the delivered order
Proforma raised at order placement, final invoice generated on fulfilment — no re-keying from paper.
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Invoice the same day
Clean orders auto-advance to invoiced; exceptions are flagged for review, not held up.
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Raise VAT invoices automatically
VAT invoices generated from the delivered order, with branded PDF templates for every document type.
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Capture what actually shipped
Shorts, substitutions and refusals recorded at the door flow into billing, so you invoice what was delivered.
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Run bulk and consolidated
Bulk invoice runs and consolidated per-customer invoicing, priced from customer price lists and promotions automatically.
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Post it to the sales ledger
Invoices and credit notes sync two-way to Sage, Xero, QuickBooks or Dynamics 365, so the ledger is current without re-keying.
Cash in faster, disputes down
Every order in, nothing dropped
The right stock, every load
Cash in faster, nothing leaking
Simple per-user pricing
Per user, per month. Final pricing confirmed on your demo.
Lite
£29/ user / month
Single team, get started
Book my demoCore
£39/ user / month
Full order-to-cash
Book my demoPremium
£59/ user / month
Advanced analytics, multi-site
Book my demo- Start with a scoped pilot on one depot or round — usually live in 4–6 weeks
- Keeps your accounts package — two-way sync with Sage, Xero, QuickBooks and Dynamics 365
What UK wholesalers ask
Do you do dairy distribution software and frozen food distribution software?
Yes — chilled and frozen rounds are a core case. Multi-temperature vehicle compartments, batch and expiry on the load, FEFO picking and temperature capture at the drop all ship as standard, which is what separates dairy and frozen food distribution software from a general wholesale package.
What about water delivery software or LPG distribution software?
Both are recurring-route trades and both fit. Fixed call cycles, returnable containers and empties, cash collected at the door and a deposit ledger per customer — the mechanics of water delivery software and LPG cylinder distribution are the same shape as the rest of the platform.
Is there pharmacy distribution software and confectionery distribution software in the suite?
Yes. Pharmacy and pharmaceutical rounds use batch, expiry and lot traceability; confectionery and snacks use high-frequency small-drop rounds with promotions at order entry. Both run on the same system as the rest of your distribution.
Is this consumer goods distribution software for a multinational, or for an independent?
Mostly independents and regional distributors. It is consumer goods distribution software sized for a business running its own vans and its own reps, not a global rollout — 80+ distributors run on it today.
Can I get mobile ERP for distribution, or an ERP with van sales built in?
That is the design. Rather than a desktop ERP with a mobile add-on, the ERP and the field apps are one system — so an ERP with van sales, ordering and delivery in it, reachable from a phone in the field.
Do you have Sage integrated distribution software?
Yes — two-way sync with Sage 50 and Sage 200, plus Xero, QuickBooks and Dynamics 365. Finance keeps the ledger it trusts and the distribution side stops being re-keyed into it.
Is there promotions management software for distributors in this?
Yes — buy-X-get-Y, bundles, tier and volume discounts and customer-specific price lists all apply at order entry, so the promotion is calculated when the order is taken rather than argued about on the invoice.
What software do UK wholesalers use to run distribution?
A platform that runs order-to-cash on one system — order capture, warehouse, delivery, invoicing and credit control. RouteMagic does all of it.
Is RouteMagic a distribution ERP?
It is the distribution ERP layer most wholesalers actually need. A general ERP for distributors is built around manufacturing and finance, then bent to fit delivery. RouteMagic is built the other way round — order to cash for people who move goods on their own vans — and it syncs to the accounts package you already run. If you are comparing wholesale distribution ERP software, compare on how it handles the round, not the general ledger.
How is this different from a general wholesale management system?
A wholesale management system usually stops at orders and stock. RouteMagic carries the same order through picking, loading, the delivery itself, proof at the door and the invoice — so there is one distributor management record from order to cash, not four. That is the difference between a distributor management solution built for distribution companies that run their own vehicles, and a general stock package.
Which kinds of wholesalers and distributors use it?
FMCG and food-and-drink wholesalers, bakery, dairy, frozen food, fresh produce, meat and seafood, soft drinks and beverage, confectionery and snacks, foodservice and catering suppliers, pharma and pharmaceutical distributors, electrical and building-materials wholesalers, and janitorial and pet-food distributors. Anywhere stock moves from a depot to a customer on your own vehicles.
Does it replace my accounting package?
No — it feeds it. RouteMagic syncs two-way with Sage, Xero, QuickBooks and Dynamics 365, so finance keeps the system it trusts and files VAT from the package it already uses.
Can it handle independents, symbol groups and foodservice on one system?
Yes — customer-specific pricing, promotions, standing orders and credit terms per account, across every channel you supply.
Does it produce VAT invoices?
Yes — VAT invoices are raised automatically from the delivered order and sync through to your accounts package.
Do you work with wholesalers in Ireland?
Yes — RouteMagic runs across the UK and Ireland, including the Republic and Northern Ireland. Pricing is shown in GBP here; ask on the demo if you need it quoted in EUR.
How fast can we go live?
A scoped pilot on one depot or round is usually live in 4–6 weeks before you scale.
What distributors ask about order capture
Is there an order booking app for our reps?
Yes — the order booking app opens on a suggested order drawn from that outlet’s history, so a long order takes a fraction of the time. It works offline and syncs the moment the rep has signal.
Does it work as sales order management software for the back office?
Yes. Orders from telesales, reps, the portal and WhatsApp arrive in one queue with approval rules, amendment windows, substitutions and partial fulfilment, then flow through picking and delivery to invoice.
What makes a B2B ordering portal different from a webshop?
Credit and pricing. A webshop shows one price and takes payment up front. A B2B ordering portal shows each account its own negotiated pricelist, applies its promotions, checks its credit limit before the order commits, and bills it on terms.
What software captures telesales and B2B orders in one pipeline?
RouteMagic takes telesales call-list orders, standing orders, quotations, rep orders and B2B portal orders into a single queue that flows straight to fulfilment.
Can regular customers order without a call?
Yes — standing orders auto-generate on each customer’s delivery days, and customers can self-serve through the client portal or app.
Does it check stock and credit while the order is taken?
Yes — live stock and a credit check run at order entry, so agents don’t promise what you can’t ship or bill.
Can reps take orders in the field?
Yes — reps order from an in-built catalogue on a phone or tablet, and can add a new customer directly into the next round.
Is this B2B ecommerce for wholesalers?
The portal does the job a B2B ecommerce platform does — your customers browse their own price list and place orders themselves — but the order lands in the same queue as telesales and rep orders, checked against live stock and credit. You get wholesale order management and the storefront in one place, rather than an ecommerce front end bolted onto a separate back office.
Is there an order-taking app for distributors and their customers?
Yes — reps use the order-taking app in the field, and customers use the ordering app or portal themselves. Both feed the same pipeline.
Does it replace my accounting package?
No — it feeds it. RouteMagic syncs two-way with Sage, Xero, QuickBooks and Dynamics 365.
What distributors ask about warehouse and stock
Is there expiry date management software in the warehouse module?
Yes, and it is one of the reasons food and pharma distributors pick this. Expiry date management runs on FEFO picking, shelf-life rules per customer and alerts before stock goes short-dated — so the write-off happens on a report, not on a pallet.
Do you do batch expiry tracking software for recalls?
Yes. Batch expiry tracking follows every batch from goods-in through the pick, the van and the drop, so a recall is a query rather than a fortnight of paperwork.
What warehouse and stock software keeps the van matching the depot?
RouteMagic runs scan-verified pick, pack and load with a live inventory ledger across every warehouse and van, so warehouse stock and van stock stay in step.
Does it handle FEFO, batches and expiry?
Yes — FIFO/FEFO is enforced on scan, and batches and expiry are tracked from receipt to delivery for traceability and short-dated stock control.
Does it track returnable crates, trays and kegs?
Yes — returnables are issued and reclaimed against each customer, so the empties come back with the round instead of being written off.
Can we run blind stock takes?
Yes — count warehouse and van inventory with expected quantities hidden, then post the variance.
How does it stop the wrong box going out?
Picking, packing and loading are verified by scan against the confirmed order, so mismatches are caught before the van leaves.
Is this a warehouse management system (WMS) for distributors?
It carries the WMS functions a wholesaler actually uses — bin-level put-away, scan-verified pick and pack, batch and expiry tracking, blind counts — inside the same system that plans the round and raises the invoice. A standalone WMS for wholesalers stops at the loading bay; this one follows the stock onto the van, so warehousing and distribution run on one system instead of two.
Does it do batch and expiry tracking for traceability?
Yes — lot traceability from goods-in to the customer who received it, with batch and expiry tracking on every movement, so a recall is a search rather than a stocktake.
What distributors ask about billing
How fast can a delivered order become an invoice?
The same day. Clean delivered orders auto-advance to invoiced and raise a VAT invoice automatically, so order-to-cash runs as one flow instead of a re-keying exercise at month-end.
How does this work with Making Tax Digital?
RouteMagic raises and records the VAT invoice, then syncs it two-way to Sage, Xero, QuickBooks or Dynamics 365 — the MTD-compatible package that files your VAT return. One system of record, not two.
How does it stop revenue leaking on part-delivered orders?
Shorts, substitutions and refusals captured at the door flow into billing, so you invoice what was delivered, not what was ordered.
Can it run bulk and consolidated invoices?
Yes — bulk invoice runs and consolidated per-customer invoicing, priced from your price lists and promotions.
Does it replace my accounting package?
No — it feeds it. RouteMagic syncs two-way with Sage, Xero, QuickBooks and Dynamics 365, so finance keeps the system it trusts.
Book a 20-minute distribution demo
- No sales pitch
- 20 minutes
- We’ll ask about your business first
Thank you
Your request has been received.